THE PROJECT

A spec advertisement for Chobani made in conjunction with BU Associate Head Coach Joe Pereira and top NHL prospect Cole Hutson.

MY NOTES

I was asked by BU Coach Joe Pereira to make a spec ad for a potential collaboration between the athletic department and Chobani, the yogurt brand.

I was given very little lead time, and was responsible for the concept, copy, videography, direction, and editing of the project. I filmed Cole on ice, in the gym, and around Boston while actively coming up with an overarching idea.

I was inspired by Gatorade commercials, and my goal was to make a Chobanified BU version of that.

THE SPECS

Role: Producer, Director, Videographer, Editor

Adobe Premiere Pro for editing.

Footage courtesy of BU Athletics.

Special thanks to Cole Hutson.